Abstract digital background featuring a soft gradient of purple and blue light blending into a dark, nearly black backdrop. The image has a smooth, dreamy texture with a glowing center, creating a moody and ethereal atmosphere.

I design and improve landing pages so they’re simpler and work for everyone.

Work with me

Get to know Adam

You're not just here for a pretty homepage

As someone who's neurodivergent, I've spent years noticing the flaws in digital design.

After studying UX design at Loughborough University, I worked with brands like AutoTrader and Pets at Home, where I realised something important.

I didn’t want to just make websites that looked good, I wanted to make ones that worked, for everyone.

I'm a UX designer who helps make landing pages simpler, more accessible, and effective.

Illustration titled "Accessibility in UX Design" showing a woman in a wheelchair looking frustrated while interacting with a confusing digital interface. The interface displays issues like clashing colors, small fonts, and an unusual layout. A thought bubble with an exclamation mark hovers above her head, symbolizing confusion or distress. The design highlights common accessibility problems in user experience (UX) design.

Illustration of a mobile phone screen with the message "Looking to turn users into action" and a call-to-action button that says "Build me a landing page." The background features abstract shapes in black and purple with a large checkmark and swirly decorative lines, giving the image a modern, dynamic feel.

Why accessibility

Accessible websites aren't just a nice-to-have, they're essential.

Around 1 in 5 people in the UK live with a disability that can make online browsing difficult, whether that’s dyslexia, colour blindness, or cognitive differences. Yet so many websites still create barriers.

I believe in creating experiences that are easy to read, simple to navigate, and welcoming from the first click. Because when people feel considered and comfortable, they stay, engage, and trust what you’re saying. And that’s what makes a real impact.

Understand the Process

Step 1

Discovery

The design discovery phase is a crucial step in understanding your business, goals, and audience. To ensure your landing page effectively meets your needs, I'd love to learn more about:

Your Business: What do you do, and what makes your brand unique?

Your Audience: Who are your target users? What are their needs, preferences, and pain points?

Your Goals: What do you want to achieve with this landing page?

Understanding these details helps me craft a landing page that not only looks great but also aligns with your business goals and resonates with your audience.

Step 2

Experience design

Building on the insights from the discovery phase, I’ll create a well-structured journey and sitemap to guide the overall design. This will shape the user experience, content placement, and key interactions.

Wireframes & Prototype – Designing simple, rough layouts to plan the structure and functionality of the product before moving on to more detailed design work.

Structure & Functionality – Planning how content, features, and interactions work together to meet user needs and business goals.

This approach ensures that every element of your landing page is purposeful, user-friendly, and aligned with your objectives.

Step 3

Design direction

With the user experience and wireframes in place, the next step is to bring the design to life by applying a visually engaging look and feel. This phase focuses on:

Aesthetic & Branding – Incorporating your brand’s colours, typography, and visual identity.

Hi-Fi designs – polishing key screens with detailed visuals and interface elements to closely match the final product and ensure a consistent and professional look

Design Approval – Presenting the designs for feedback and refinement before moving into development.

Once the initial designs are ready, I’ll share them with you for feedback to ensure they meet your vision before moving forward.

Step 4

Interface design

With the approved design direction in place, the next step is rolling it out across the entire landing page. This ensures a cohesive and polished experience across both desktop and mobile screens.

This includes:

Consistent UI Application – Extending the approved design style while maintaining usability.

Responsive Design – Adapting layouts to provide a seamless experience across different screen sizes.

Visual Refinements – Fine-tuning details to enhance clarity, accessibility, and engagement.

This stage ensures the final design is both visually appealing and fully optimised for all users.